What a four-letter .com really buys a brand
How to weigh compactness against pronunciation, explanation and the work of building recognition.
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A closer look at the choices behind a useful domain.
Names, brands and decisions
A closer look at the choices behind a useful domain.
How to weigh compactness against pronunciation, explanation and the work of building recognition.
Read article
Plan the inventory, redirects, email and communications behind a considered domain change.
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